Archive for the 'Market Penetration' Category

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 04 Sep 2012

Marketing Intelligence in South America

Marketing Intelligence in Latinamerica  Marketing Intelligence in South America is one of our services that we offer in ROE Smithson & Asociados. A marketing intelligence in South America is necessary to collect all valuable information to suppor our customer in the region in their Strategic Plan.

A Marketing Intelligence in South America is one of the best ways for any company to maximize capital Work in order to determine resources. A Marketing Intelligence in South America must be an ongoing process to keep checking some key information such as consumer´s behavior and market trends such as Weaknesses, Opportunities, Strengths and Threats or WOST Analysis in English or DOFA in Spanish.

In ROE Smithson & Asociados from Chile, we use to support all our customers to know their market pretty well. Information about market trends can lead our customers to save resources making right and smart strategic and commercial moves by way of a Marketing Intelligence in South America.

We are a leader company in South America, both bilingual Spanish and English, developing investigation and research in the region such as Marketing Intelligence in South America. In ROE, support all our customers in their Strategic Plan by positioning their brand, company and/or products, new strategies for new products and new markets among other benefits.

In ROE we develop Marketing Intelligence in South America for our customers in the region by using some techniques and also either qualitative or quantitative studies of researches about distribution channels, trends, sales places, competitors, advertisement in the market, prices, costs, and so forth. All of these collected data is pertinent for all our customers to move forward about new strategies, promotions, new markets and new products and services, among others.

For further Information about ROE SMITHSON & ASOCIADOS in Chile, and all about Marketing Intelligence in South America. PLEASE, DO NOT HESITATE TO CONTACT US IMMEDIATELY BY CLICKING HERE

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 16 Dec 2011

Market Research in Chile

Market Research in ChileFind the best in Market Research in Chile

ROE SMITHSON & ASOCIADOS provide a reliable Market Research in Chile using the best techniques to collect information and key data about the niche market our clients are interested in.

We are your best shot to have the information you are requiring to start a new business grass root, or change strategies of ongoing business, or determine new trends and behavior of consumers, among other benefits you can have using our services in Market Research in Chile.

We are a very well recognized company in Chile, bilingual (English/Spanish), in investigation and Market Research in Chile and Latin America.  We are a company with strong leadership to run their Market Research in Chile to support their Strategic Plan for positioning their brand, products, new strategies for new and current products and markets among other benefits and advantages.

Market Research in Chile is the best way for all customers to know what is going on their niche of market. It is a way to know key variables and important data about their segment of the market they are playing in. This investigation is very important for them to decide what to do about strategies for coming promotions, opening new markets, developing new products to satisfy customers´ requirements and for becoming more profitable in the line of business among other benefits and advantages.

ROE Smithson & Asociados use the best techniques to collect data from the market to support Market Research in Chile and Latin America. Some of those techniques can be appointed here such as mystery shopping, on line and one-on-one interviews, focus group, telephone interviews, all types of surveys, among other important techniques in market studies.

For more Information about ROE SMITHSON & ASOCIADOS and Market Research in Chile, CLICK HERE

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 28 Jun 2011

Market Research in South America

Market Research in Latin AmericaROE SMITHSON & ASOCIADOS is a well recognized company in Chile, bilingual (English/Spanish), in investigation and Market Research in South America.  We are a company with strong leadership that customers can trust on to run their marketing investigation to support their Strategic Plan for positioning their brand, products, new strategies for new and current products and markets among other benefits.

We provide the best in Market Research in South America. We have services in countries such as Chile, Peru, Bolivia, Colombia, Brasil, Uruguay, Argentina and some others countries very soon, to support all our customers to know their threats, opportunities, strengths and weaknesses, and also for their competitors, in their market.

ROE use the best techniques to collect data from the market to support Market Research in South America. Some of those techniques can be appointed here such as mystery shopping, on line and one-on-one interviews, focus group, telephone interviews, all types of surveys, among others.

Market Research in South America is the best way for all customers to know key variables of their segment of the market they are in. This investigation is very important for them to decide what to do about strategies for coming promotions, opening new markets, developing new products to satisfy end users´ requirements and for becoming more profitable in the line of business among other benefits.

For more Information about ROE SMITHSON & ASOCIADOS and all regards Market Research in South America and also all of the techniques to collect information from the objective market, do not hesitate to contact us anytime soon just by clicking HERE.

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 01 Apr 2011

Market Segmentation

In Roe Smithson & Asociados, we support our customers to spread out their strategy into any specific market, making a reliable market segmentation based on our information, our experience and our techniques to increase financial reports.

Market segmentation is very important to define targets and resources to enter into a new market or to actual market with new products to have the best opportunity to achieve strategic goals.

It is also important to make market segmentation in order for our customers to maximize chances and resources to know in advance what specific market they are going into participate to have the highest probability to succeed.

Roe Smithson & Asociados Ltda. is a very recognized bilingual English-Spanish market research company with operations in Chile, Colombia, Peru, Bolivia, Brazil, Uruguay and Argentina.  Market research is presented to our customers in qualiltative and quantitative figures for them to make their minds easier with proper market information such as market segmentation.

For customers, market segmentation is key information to run Strategic Plan and ROE has the experience and knowledge to collect the information required to determine what segment is appropriated for any customer to go into it and offer their services, products, materials, promotions, publicity, among others.

For more information about Roe Smithson & Asociados and the portfolio about market research and consultant either in Chile or any other country in South America and all techniques to collect market data and very particularly all about market segmentation, please, do not hesitate to contact us anytime by clicking HERE.

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 29 May 2010

Market Research Methods

market research methodsRoe Smithson & Asociados Ltda offers the full range of market research methods, both quantitative and qualitative, backed by outstanding technical expertise.

This allows us to individually tailor each project based on the task at hand, rather than based on the services we offer. We pride ourselves on offering creative solutions that provide actionable insight.

When you hire us, you and your company are guaranteed the best market research methods, a bespoke approach and a highly experienced staff, who are skilled across qualitative and quantitative techniques, have a deep understanding of our client’s business area and over all, are passionate, energetic and really care about doing an outstanding job.

The market research experts of Roe Smithson & Asociados Ltda. carry out their job by employing the latest thinking, and exploiting new technologies in the creation and development of advanced market research methods.

Our services include an added value based on knowledge and experience. For your research needs and based on our market research methods, you might require a full service approach from project design through to fieldwork and delivery of results. We will work with you individually to meet your specific needs, deliver insights, innovation and best practice market research.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 06 Feb 2010

Market Penetration

Market PenetrationUnderstading market penetration as the depth of sales of a particular product in a given market, the deeper the penetration, the higher the volume of product sales.

The term market penetration is often used to measure the level of success a new product or service has achieved. Cutting prices, increasing advertising, obtaining better store or shelf positions for their products, or innovative distribution tactics are some market penetration strategies.

Roe Smithson & Asociados Ltda will assist you in researching and choosing an effective method to identify new segments that can be penetrated in the markets you wish to penetrate. The market penetration strategy will be analyzed and chosen after you and your company:

  • Understand your customers, their needs, and their intentions.
  • Decipher the search patterns to reveal new markets left untapped by yourself and your competition.
  • An entirely new market can be found in a matter of days
  • A strategy to effectively penetrate that market follows behind naturally.

Market penetration is both a growth strategy and a pricing strategy. Before seeking to implement a market penetration strategy a company must perform accurate market research to determine whether or not penetration pricing will optimize growth.

The validity of the strategy in the existing market conditions must be properly evaluated and should be tested with a small group of customers before offering the product on a large scale.

“When executed properly a market penetration strategy can gain and sustain competitive advantage for a firm. A firm that meets the conditions necessary to implement penetration pricing can exploit its strategic advantages and help achieve its overall goals.”

For selecting the most appropriate strategy, the deciding factors are the type of product, the life cycle it is in, the existing market conditions, customer perceptions and such other factores. As it is a very crucial decision, Roe Smithson & Asociados Ltda will provide a focused effort to reach your company’s objectives using a wide range of marketing tools and a specific approach to meet your business needs.

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