Archive for the 'Market Intelligence' Category

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 19 Mar 2018

Marketing Intelligence

Marketing IntelligenceA marketing intelligence study is the right path for all companies interested in understanding the key variables of their niche of market. This path must be carried out by experts as Roe Smithson & Asociados to be confident all the qualitative or quantitative data results are valid and reliable.

Roe Smithson & Asociados in Chile is a consulting company with long experience in the market focused on small and medium companies, bilingual Spanish and English. We are an expert in marketing intelligence strategy and consulting located in Chile and serving important countries such as Colombia, Bolivia, Brazil, Uruguay, Argentina, Peru and other countries in Latin Amerixa, with outstanding success.

WHAT ARE THE BASICS OF THE MARKETING INTELLIGENCE?

Marketing intelligence is a investigation to measure the key variables of the objective markets. One aspect of big importance while carrying out Marketing Intelligence techniques is to define goals of the market which should be, among other characteristics, attainable or realistic, and the same time, challenging. On the other side, it is also pertinent to have the appropriate information in terms of qualitative and quantitative data, to feed the Business Plan of all our customers.

ROE SMITHSON AND ASOCIADOS IS YOUR THE RIGHT ALLY IN A MARKETING INTELLIGENCE PROCESS

Roe Smithson and Asociados is a leading provider of the marketing intelligence services in the market of Latin America. A marketing intelligence process is one of the smartest decisions to save resources and being focused on the market needs.

 The correct study of marketing intelligence will yield results in measuring key variables such as Fortress, Opportunities, Weakness and Threats in the objective market which allows all our customers to successfully implement their Business Plan. In order to discover all pertinent data, Roe Smithson & Asociados utilizes the most effective collecting data techniques that are available today.

<<< CLICK AND LEARN HOW THE MARKETING INTELLIGENCE PROCESS CAN HELP YOUR BUSINESS GOALS >>>

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 04 Sep 2012

Marketing Intelligence in South America

Marketing Intelligence in Latinamerica  Marketing Intelligence in South America is one of our services that we offer in ROE Smithson & Asociados. A marketing intelligence in South America is necessary to collect all valuable information to suppor our customer in the region in their Strategic Plan.

A Marketing Intelligence in South America is one of the best ways for any company to maximize capital Work in order to determine resources. A Marketing Intelligence in South America must be an ongoing process to keep checking some key information such as consumer´s behavior and market trends such as Weaknesses, Opportunities, Strengths and Threats or WOST Analysis in English or DOFA in Spanish.

In ROE Smithson & Asociados from Chile, we use to support all our customers to know their market pretty well. Information about market trends can lead our customers to save resources making right and smart strategic and commercial moves by way of a Marketing Intelligence in South America.

We are a leader company in South America, both bilingual Spanish and English, developing investigation and research in the region such as Marketing Intelligence in South America. In ROE, support all our customers in their Strategic Plan by positioning their brand, company and/or products, new strategies for new products and new markets among other benefits.

In ROE we develop Marketing Intelligence in South America for our customers in the region by using some techniques and also either qualitative or quantitative studies of researches about distribution channels, trends, sales places, competitors, advertisement in the market, prices, costs, and so forth. All of these collected data is pertinent for all our customers to move forward about new strategies, promotions, new markets and new products and services, among others.

For further Information about ROE SMITHSON & ASOCIADOS in Chile, and all about Marketing Intelligence in South America. PLEASE, DO NOT HESITATE TO CONTACT US IMMEDIATELY BY CLICKING HERE

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 16 Dec 2011

Market Research in Chile

Market Research in ChileFind the best in Market Research in Chile

ROE SMITHSON & ASOCIADOS provide a reliable Market Research in Chile using the best techniques to collect information and key data about the niche market our clients are interested in.

We are your best shot to have the information you are requiring to start a new business grass root, or change strategies of ongoing business, or determine new trends and behavior of consumers, among other benefits you can have using our services in Market Research in Chile.

We are a very well recognized company in Chile, bilingual (English/Spanish), in investigation and Market Research in Chile and Latin America.  We are a company with strong leadership to run their Market Research in Chile to support their Strategic Plan for positioning their brand, products, new strategies for new and current products and markets among other benefits and advantages.

Market Research in Chile is the best way for all customers to know what is going on their niche of market. It is a way to know key variables and important data about their segment of the market they are playing in. This investigation is very important for them to decide what to do about strategies for coming promotions, opening new markets, developing new products to satisfy customers´ requirements and for becoming more profitable in the line of business among other benefits and advantages.

ROE Smithson & Asociados use the best techniques to collect data from the market to support Market Research in Chile and Latin America. Some of those techniques can be appointed here such as mystery shopping, on line and one-on-one interviews, focus group, telephone interviews, all types of surveys, among other important techniques in market studies.

For more Information about ROE SMITHSON & ASOCIADOS and Market Research in Chile, CLICK HERE

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 28 Jun 2011

Market Research in South America

Market Research in Latin AmericaROE SMITHSON & ASOCIADOS is a well recognized company in Chile, bilingual (English/Spanish), in investigation and Market Research in South America.  We are a company with strong leadership that customers can trust on to run their marketing investigation to support their Strategic Plan for positioning their brand, products, new strategies for new and current products and markets among other benefits.

We provide the best in Market Research in South America. We have services in countries such as Chile, Peru, Bolivia, Colombia, Brasil, Uruguay, Argentina and some others countries very soon, to support all our customers to know their threats, opportunities, strengths and weaknesses, and also for their competitors, in their market.

ROE use the best techniques to collect data from the market to support Market Research in South America. Some of those techniques can be appointed here such as mystery shopping, on line and one-on-one interviews, focus group, telephone interviews, all types of surveys, among others.

Market Research in South America is the best way for all customers to know key variables of their segment of the market they are in. This investigation is very important for them to decide what to do about strategies for coming promotions, opening new markets, developing new products to satisfy end users´ requirements and for becoming more profitable in the line of business among other benefits.

For more Information about ROE SMITHSON & ASOCIADOS and all regards Market Research in South America and also all of the techniques to collect information from the objective market, do not hesitate to contact us anytime soon just by clicking HERE.

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 01 Apr 2011

Market Segmentation

In Roe Smithson & Asociados, we support our customers to spread out their strategy into any specific market, making a reliable market segmentation based on our information, our experience and our techniques to increase financial reports.

Market segmentation is very important to define targets and resources to enter into a new market or to actual market with new products to have the best opportunity to achieve strategic goals.

It is also important to make market segmentation in order for our customers to maximize chances and resources to know in advance what specific market they are going into participate to have the highest probability to succeed.

Roe Smithson & Asociados Ltda. is a very recognized bilingual English-Spanish market research company with operations in Chile, Colombia, Peru, Bolivia, Brazil, Uruguay and Argentina.  Market research is presented to our customers in qualiltative and quantitative figures for them to make their minds easier with proper market information such as market segmentation.

For customers, market segmentation is key information to run Strategic Plan and ROE has the experience and knowledge to collect the information required to determine what segment is appropriated for any customer to go into it and offer their services, products, materials, promotions, publicity, among others.

For more information about Roe Smithson & Asociados and the portfolio about market research and consultant either in Chile or any other country in South America and all techniques to collect market data and very particularly all about market segmentation, please, do not hesitate to contact us anytime by clicking HERE.

Published by Roe Smithson & Asociados Ltda in Santiago Chile on 29 May 2010

Market Research Methods

market research methodsRoe Smithson & Asociados Ltda offers the full range of market research methods, both quantitative and qualitative, backed by outstanding technical expertise.

This allows us to individually tailor each project based on the task at hand, rather than based on the services we offer. We pride ourselves on offering creative solutions that provide actionable insight.

When you hire us, you and your company are guaranteed the best market research methods, a bespoke approach and a highly experienced staff, who are skilled across qualitative and quantitative techniques, have a deep understanding of our client’s business area and over all, are passionate, energetic and really care about doing an outstanding job.

The market research experts of Roe Smithson & Asociados Ltda. carry out their job by employing the latest thinking, and exploiting new technologies in the creation and development of advanced market research methods.

Our services include an added value based on knowledge and experience. For your research needs and based on our market research methods, you might require a full service approach from project design through to fieldwork and delivery of results. We will work with you individually to meet your specific needs, deliver insights, innovation and best practice market research.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 16 Jun 2009

Mystery Shopper

mystery shopperMystery shopping is a powerful tool used by Roe Smithson & Asociados Ltda to measure quality of retail service or gather specific information about products and services.

It is a tool that helps you understand what it is like to interact with your company from the customer perspective. Unlike surveys, a trained mystery shopper go in looking for certain things and make detailed observations as the experience unfolds.

The mystery shopper’s experience applied to your company’s needs gives you a custom program that zeroes in on the areas that will be of most benefit to your organization.

Mystery shoppers carry out their assessments based on simple questionnaires to complete audio and video recordings. Some of the common details and information a mystery shopper reports on include:

  • The date and time of the pre-visit phone call
  • The name of the store on each side of the store visited
  • Number of employees in the store on entering
  • How long it takes before the mystery shopper is greeted
  • The name of the employee(s)
  • Whether or not the greeting is friendly
  • The questions asked by the shopper to find a suitable product
  • The types of products shown
  • If or how the employee attempted to close the sale
  • Whether the employee invited the shopper to come back to the store
  • Cleanliness of store and store associates
  • Speed of service
  • Compliance with company standards relating to service, store appearance, and grooming/presentation

Roe Smithson & Asociados Ltda is ready to help businesses with key marketing research methods for the improvement of customer satisfaction, service levels and profitability:

  • Mystery Visits
  • Video Mystery Visits
  • Competitor Visits
  • Telephone Test Calls
  • Exit Surveys

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 13 May 2009

Direct Marketing

direct marketingDirect Marketing refers to selling that is based on a personal, one-to-one relationship that ties producers or sellers and consumers together. Many times this relationship is face-to-face. Some other times, the consumer and producer may not actually meet, for example, Internet sales.

Direct Marketing focuses on marketing product differences. Direct Marketing relies on differentiation. Differences can include: convenience, flavor, variety and novelty.

The idea is that neither products nor consumers are identical; products vary with consumers unique tastes, choices and preferences. Companies who are successful at direct marketing profit from these differences known as niches, rather than compete solely on price.

Careful preparation of Direct Marketing campaigns is essential if you are to make the most of your investment, get the response rates you want and ensure you do not contact individuals who have decided they do not want to receive direct marketing mailings. A Direct Marketing campaign can help you to achieve the following key objectives:

  • Increasing sales to existing customers
  • Building customer loyalty
  • Re-establishing lapsed customer relationships
  • Generating new business

Direct mail, telemarketing and Email marketing are some of the most common forms of Direct Marketing.

At Roe Smithson & Asociados Ltda we work with our clients to help them make better business planning decisions, optimize their marketing spend, increase sales effectiveness, develop better customer relationships and ultimately gain the competitor advantage.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 01 Dec 2008

Geomarketing

geomarketingGeo-Marketing is a rather new discipline within Marketing-Analysis. It is a powerfull recently developed scientific methodology which allows decision makers to visualise marketing strategies and discover those areas that are most likely to produce results.

Geographic information is used in the process of planning and implementation of marketing activities.

Geo-Marketing takes a deep look at peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the very needs of this area. To achieve this goal, Geo-Marketing uses GIS (geographic information systems) and data with a geographical context. 

Geo-Marketing is an excellent tool for displaying data that has a geographical context; it can open access to a completely new universe of Marketing activities based on geographic information. Use Geo-Marketing as an instrument for customer loyalty, acquiring new customers and location planning.

Marketing and geography leads to a whole system and provides adequate tools to analyse the socioeconomic reality with the help of cartography, computering and statistics.This is geomarketing, a new big tool which solves some critical retailing location problems, which are often overlooked and can be defined as “Who buys where?”

Roe Smithson & Asociados Ltda. will help you to easily turn your business information into maps, sort data the way you need (geographic or tabular), visualize them into thematic maps or export them into external custom documents. It will allow you to optimize future business decisions, advertising campaigns, new stores localization, customers allocation.

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Published by Roe Smithson & Asociados Ltda in Santiago Chile on 01 Dec 2008

Market Research

market researchThere are two ways to look at the process of market research: From a business standpoint, market research is a way to get answers to important questions before investing a lot of time and money creating a new product or service.

From a consumer standpoint, there are many people who enjoy being a part of the market research process. And they can even make a little money by participating in focus groups and surveys.

There really are only two ways to answer marketing questions ahead of time. You can find out directly or indirectly.

Directly : To find out if people like a specific idea, it is necessary to talk to people and see what they are thinking and feeling. The the many different ways to reach people include:

  • Calling people on the phone
  • Talking to people face to face
  • Sending an e-mail
  • Sending a letter through the mail
  • Assembling people in a group and talk to them

No matter which technique is being used for market research, the goal is to ask a set of questions and get back: A) a set of answers to the questions, and B) new ideas. Part B is important. In many cases you learn things that you never thought about by talking to people.

Indirectly: The indirect way to learn about the marketplace is to look at what’s already out there. How many companies are making a competing product? What are their products like? How do they market them? The fact that there is a competing product tells you that there are some customers out there, and you can access your competitor’s market research by looking at the products your competitor is producing. Assuming, that is, that the competitor did any market research.

Normally a set of questions come up that help you understand how the audience is thinking and feeling about a product. The goal of all of these questions is to gain intimate knowledge of the customers. It is important to know exactly what they are thinking and feeling, and why. Once there’s a list of questions, the job is to figure out the best way to ask them.

With effective market research, it is possible to determine the need for a product or a service, a product’s likelihood to sell, target-market demographics, and desirable store locations. There are numerous ways to uncover this information, from online research to focus groups to counting customers.

The market research  Roe Smithson & Asociados Ltda. carries out offers your business to stay in the loop, keeping in touch with the wants and needs of potential consumers. It can halt production of a product that the public shows little or no interest in, or change it, improve it, or lower the price as necessary based on market research information.

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