Market segmentationMarket segmentation is a smart process to divide the whole market into a smaller segments in order to focus in resources and commercial strategies. By being oriented to results, a market segmentation study is a key move to define where we want to be, and why. With that support, determine the How, which is in fact, the list of commercial strategies. At Roe Smithson & Asociados in Chile, we are a leading company, recognized marketing consultant, bilingual (English and Spanish), dedicated to market research in our domestic market and other countries in South America with great success.

ROE SMITHSON & ASOCIADOS OF SANTIAGO CHILE IS A REGIONAL RESEARCHER FOR MARKET SEGMENTATION STUDIES

We have operations in Chile, our domestic market, and in the important countries of Colombia, Peru, Bolivia, Brazil, Uruguay, Argentina, among others. We support our customers, especially MyPyMes (MyPyMes stands for Micro, Small and Mid-size enterprises as is the acronym in Spanish), in their market segmentation process to be focused on their resources and goals, aiming to be successful in the niche market.

WHAT IS THE MARKET SEGMENTATION PROCESS?

Market Segmentation is a process to divide the whole market into smaller segments in order to be focused on specific niches with similar characteristics. The market segmentation allows customers to save resources by taking profit by synergies, by being focused on common market needs and by having similar goals per customer, among other advantages of the market segmentation.

We support the process of market segmentation in key information collected by using latest techniques of collecting data such as mystery shopping, interviews, surveys, focus group, phone interviews, among others. Our knowledge and experience back us to support all our customers in the process of market segmentation for them to be focused on the needs of the niche of market.

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