ROE SMITHSON & ASOCIADOS is a very recognized bilingual (Spanish-English) market research company in Chile and in South America.

We are a company customers can rely on to make their market intelligence and support their Strategic Plan, positioning their brand, company and/or products, new strategies for new products and markets among others advantages.

Market intelligence is a process of collecting data and information constantly from the objective market to determine customers’ behavior and valuable knowledge of the trends of the market, competitors and also threats, opportunities, strengths and weaknesses of our customers and their competitors. Market intelligence must be a permanent process because of dynamism of the market nowadays.

For all customers, market intelligence is a very important tool to define where our customers stand up in their objective market. This information is very pertinent for them to make up their mind about strategies for promotions, opening new markets, developing new products to satisfy end users’ requirements and for becoming more profitable in business among others benefits.

ROE SMITHSON & ASOCIADOS use some techniques to collect information from the market to support market intelligence. Some of them are mystery shopping, on line and one-on-one interviews, surveys, focus group, telephone interviews, among others. Once the information is collected, our very well trained professionals present high quality reports to customers with all the required information of the objective market to support strategic decisions.

For more Information about ROE SMITHSON & ASOCIADOS, market research and all techniques to collect information from the market and especially about market intelligence, please, click here to Contact Us

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